Thursday, July 26, 2012

Sitecore Digital Marketing System (DMS)

For those using Sitecore 6.5+ and are looking at getting started with the Sitecore Digital Marketing System (DMS) or Customer Engagement Platform (CEP) you may wish to check out this article on SitecoreGuild.

Getting Started with Sitecore Digital Marketing System (dms)

If you have any tips, tricks or resources for people interested in Analytics, please email them to Chris Williams at

Wednesday, July 25, 2012

Website Analytics

People love to track things. From the days of collecting baseball cards you remember looking at the top players, their stats, their strike outs and home runs. Later there were books like Becketts that told you how much your card was worth.

The same goes for websites. People love to track visits, they like to know how many people have visited their site. Sites like give you realtime stats but not as much break down and sometimes its not as accurate. Google Analytics offers a lot of functionality for free but you get the stats the next day.

The new trend in Analytics seems to be persona and profiles. Sitecore DMS offers a lot of this functionality. But all these items have gaps, no one product does everything and sometimes customization is necessary for specific client needs. This blog is a place where we can share our experience with each other on how to collect better analytics. To know what is working and what is not.

Analytics is very much an art more than a science at this point and it is important to learn from others mistakes so we can all get better. If you have an analytics story to share or advice please email me at and we can post it here so others could benefit from the experience.